Following a week filled with bullish news, we have one more you shouldn’t miss: tech giant Amazon has decided to partner up with a start-up named Kaleido, with the purpose of making it easier for customers to transfer their services on the blockchain. In a statement made recently, Amazon Web Services stated that:
“Introducing Kaleido to AWS customers is going to help customers move faster and not worry about managing blockchain themselves.”
Responding to the decision taken by Amazon, Joseph Lubin, the founder of Ethereum blockchain, called this approach a “heavy-duty” move for getting into the world of the blockchain. Overall, the purpose of the company is to give AWS customer straightforward access to the same technology that underpins digital assets such as Bitcoin. The company which will make it happen, Kaleido, was born out of leading blockchain incubator known as Consensys.
“They can focus on their scenario, and they don’t have to become PhDs is cryptography, we give them a simple platform to build their company on the blockchain,” stated Steve Cerveny, one of the creative mind behind Kaleido.
What is essential to remember is that blockchain technology records all transactions made using a public and distributed ledger, which minimizes the interference needed from third-party companies. Naturally, this makes the technology not only faster and more efficient, but also transparent and secure.
“Introducing Kaleido to AWS customers is going to help customers move faster and not worry about managing blockchain themselves. […] This is the first Blockchain SaaS solution available on the AWS Marketplace and will help them rapidly advance their blockchain projects,” was a statement made by Amazon.
The Motivation Behind the Decision
According to Ethereum’s founder, Joseph Lubin, Amazon has been actively searching for partners to help get blockchain into their customer’s hands, with the hopes that the decision will even further accelerate what customers are going to do with it.
Needless to say, blockchain has immense applications for Amazon, including supply chain management. In this context, Lubin commented that Consensys, the business which oversees more than 50 blockchain-based projects, has seen a significant increase in interest around the technology.
“Three years ago we were getting calls from companies trying to spell blockchain and trying to order one in color because their boss told them they should get a blockchain. […] At this point there are tens of thousands of companies around the world that have real sophistication around this.”
All in all, the decision means that Amazon joins the considerable number of technology giants who have already explored what blockchain has to offer, including Microsoft or Facebook.
For the latter, the move is undoubtedly smart, mainly when discussing the growing privacy concerns faced over the past months. The experimental blockchain group that Facebook will create will be led by David Marcus, the executive who is now in charge of Facebook’s Messenger group.